8th Annual Bitmovin Video Dev Report: AI in Streaming

What’s Real, What’s Hype, and What Comes Next

Every year, someone declares AI is about to revolutionize video streaming (or arguably, ANY and EVERY THING). The promise? Smarter recommendations, automated production, and maybe even AI-generated shows that eliminate the need for human creatives altogether.

But let's step past the hype and look at the real details.

We’ve been hearing about AI’s transformative potential in streaming for years, yet when you look at actual adoption, the story is a little different. Some applications have caught on—AI-powered transcription, metadata tagging, and content recommendations are real and widely used. But other promises? The tech isn’t quite there yet, or the use case is more hype than substance.

The 8th Annual Bitmovin Video Developer Report provides a reality check on where AI is actually moving the needle—and where it’s still struggling to break through.

After digging into the data, I see three clear takeaways:

• AI is thriving in automation-heavy areas like speech-to-text, tagging, and search op…