Andy Beach's Engines of Change

Andy Beach's Engines of Change

A User’s Guide for Engines of Change

What this became. How to read it. Where it’s going.

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Andy Beach
Dec 31, 2025
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Why this exists

Engines of Change started as a way for me to keep writing after leaving Microsoft. At the time, it was less about publishing and more about staying in motion. I needed a place to think in public while recalibrating what came next.

Over the past year, it evolved. This Substack shifted from personal expression to an attempt to make sense of what is playing out in real time, and how we got here. In many ways, it was a selfish gift to myself. A place to put my thoughts without PR or legal telling me I had no business saying them out loud.

As generative AI and media technologies moved out of discovery and demos and into systems people actually have to live with, that need only intensified.

I lean heavily on past technology epochs for this work. Not to predict outcomes or draw neat historical parallels, but to recognize patterns. How societies react to new tools. Where power concentrates. How incentives distort behavior. Where responsibility gets blurred or quietly reassigned. T…

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