AI Isn’t Killing Jobs

(Spoiler Alert: It’s People)

Hollywood blames AI for killing creativity. Tech executives blame AI for mass layoffs. Manufacturing blames AI for job losses. But here is the truth: AI isn’t making these decisions—people are.

AI isn’t a rogue villain stalking industries and taking jobs. It is a tool, like any other, and how it is wielded depends entirely on the people in charge. Across industries, leaders are choosing to use AI not to empower workers and creativity but as a cost-cutting weapon.

If jobs are disappearing, it is not because AI woke up one day and decided to take over. It’s because too many executives, chasing quarterly profits and not looking value, are prioritizing efficiency over humanity. And nowhere is this more evident than in media and creative industries, where storytelling and innovation are under direct threat. In the end, AI is not a creative engine, it is a toolset to make creative people more effective. The entertainment industry should embrace it where it makes sense but not eviscerate the t…