Andy Beach's Engines of Change

Andy Beach's Engines of Change

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Andy Beach's Engines of Change
Andy Beach's Engines of Change
AI + Media: This Week’s Biggest Moves
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AI + Media: This Week’s Biggest Moves

Quick Hits: What You Need to Know

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Andy Beach
Mar 10, 2025
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Andy Beach's Engines of Change
Andy Beach's Engines of Change
AI + Media: This Week’s Biggest Moves
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Just like life, AI comes at you fast—too fast to keep up most of the time. This week, I’m experimenting with tracking how artificial intelligence is reshaping the media industry, everything from how content gets created and distributed to who actually controls it.

Some of these stories represent massive industry shifts, while others are quieter but important signals of where we’re headed. This is also your chance to see how I rate or think about these different signals.

With that, here’s what stood out to me this week—the trends, fights, and moves that matter for anyone working in media and AI.

Let’s dive in.

AI in Voice Acting: The Legal Fights Begin

  • The Controversy: The son of the late Claudio Capone, the Italian voice of Luke Skywalker, is battling a broadcaster that used AI to replicate his father’s voice without consent.

  • The Bigger Issue: If AI can clone voices and performances at scale, who owns an artist’s likeness, voice, or creative output after they’re gone? Expect copyright laws …

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