Engines of Change in the Attention Economy

My Personal Manifesto for the Media Industry

Thank You, and a Question

First, a heartfelt thank you. Over the past several weeks, as I’ve felt my way through a non-Microsoft life, the conversations I’ve had here, Linkedin, and in person have been refreshing. They’ve reminded me of the parts of this industry I fell in love with when I was just getting started —the idea that anything is possible. While I have no immediate plans to jump back in, I’m starting to see the places where I want to spend my time.

And one of those places is right here.

So, I have a real question for you: - Would you pay for my thoughts?

I’ve resisted turning on subscriptions, but I’ve had several very generous offers made. If I were to continue writing in the same vein as the past month—deep dives into media, technology, and the attention economy—would people be willing to support that? I’m not asking you to subscribe today, but I am asking for your honest take. If this is worth something to you, let me know. Because I’m starting to think it might be worth som…