FAST Channels Are Jukeboxes Today. AI DJs Could Rewrite the Format.

We’ve maxed out distribution. Now it’s time to make the viewing experience memorable and personal.

This essay was contributed by Hiram Norman. Hiram is a former Warner Bros. & CW digital leader helping media brands grow audience, revenue & reach through product innovation and digital transformation. Still chasing what’s next on the digital frontier.

After the Gold Rush

FAST (Free Ad-Supported Streaming TV) is no longer the new frontier. The channel grid is crowded with thousands of channels. What once felt like a gold rush now resembles a recycling center — endless loops of old series.

Audiences feel the hollowness. Good libraries and big names can’t hide when a channel has no pulse.

What’s missing is real curation and experience. Fortunately, AI can help you bring your channel to life.

Voice, Context, and Storytelling Matter

The strongest FAST channels don’t just fill airtime — they create experiences. They have a point of view. They offer context. They treat even familiar content as something worth framing.

This doesn’t require big production budgets. It requires editorial intent, and …