Vishal Sood was a founding member of Typeface and runs R&D there as President. He joined on the thesis that the next generation of enterprise software would be autonomous systems that hold context and orchestrate workflows instead of tools that people operate. He spent nearly two decades at Microsoft before that, where we overlapped for years and then lost touch. Last month he published Taste as Infrastructure, arguing that you cannot encode taste, because the act of writing the rule down is what moves the target.
I told him I wanted to write a response. He sent back a sharper question than the one I had planned to answer. As agents start writing for humans, he wrote, provenance stops being “where did this come from” and becomes “is the author a person or a model, and does that line even hold.” He got there from content operations. I have been working the same argument from media infrastructure.
The line does not hold. What matters more is what its collapse exposes, which is a limit on …
