The Viewer Takes the Switchboard

From One-to-Many Broadcasts to AI-Composed, Prompt-Driven Live Experiences

What if you could direct your own live Super Bowl broadcast, switching cameras, angles, stats, and commentary in real-time, tailored just for you? Since the early days of a few TV channels captivating millions, viewer attention has fragmented across thousands of shows and now billions of videos. Recommender algorithms in Netflix and YouTube offered personalized curation, sifting through the “title noise” to offer a tailored experience.

Zoom into a piece of content, toss high-performance hardware + advanced AI models into the mix, and new types of tailored viewer experience (VX) become possible.

Cameras are everywhere. There are far more live streams than people can watch. Production and composition used to be a one-and-done endeavor. Now, it becomes unique per viewer, like a hologram. Every observer sees a similar but different version, based on perspective and traits.

What was once a spectator experience, will become an interactive experience driven by the viewer’s choice and powered b…