Two Rooms, One Signal

Notes from Uruguay

I returned recently from two weeks on the road, partly for family time and partly for work, in Uruguay. If you can’t immediately place it on a map, that’s fine. The people there are used to it. It sits between Brazil and Argentina and, in my opinion, remains one of South America’s best kept secrets.

I arrived expecting a work trip with a good backdrop. A little thinking, a little fun, then home. Instead, it turned into something more layered, and I don’t think I was the only one who felt that shift. Nearly everyone I spoke with afterward described the same pull: the sense that something meaningful had happened, and a desire to return and keep working on what we started.

The Innovation Track

The first event was the Innovation Track, held over the weekend in Punta del Este. This was the room I helped brainstorm into being with JP and Maggie from Montevideo Tech Ventures, and one of the main reasons I made the trip. It was small by design, closed and intentionally constrained, the kind of e…