Welcome to the In-Between
What these three series were building toward, and where it goes next.
For the past few months, this newsletter has been following a single shift in how media works. It’s come out in three runs, spread across months, and if you picked it up somewhere in the middle, or read the pieces far enough apart, they probably looked like three separate arguments about three separate things. They aren’t. They’re one story, still unfolding, and I want to draw the line through it before we go any further, because where the line goes next is the part that matters.
The first run looked at meaning. Media used to arrive with enough context for a person to know what it was, where it came from, who could use it, and what could be done with it. That’s coming undone right now. The platforms, editing tools, and AI systems that move media, strip that context out at every step, and everyone downstream rebuilds it by hand, over and over, just to keep working. The Inheritance Shift traced that quiet, expensive rebuilding, and why it stops holding up once the machines are the ones doing the work.
The second run looked at people, and here the loud prediction is that as the tools get good, the humans get pushed out. But that isn’t what’s happening. The role is shifting instead of vanishing, from making the thing to judging it, checking it, standing behind it, and the weight of that shift is landing on one hard requirement, being able to see inside systems that have turned into black boxes. The Human Layer followed that move, and the reason people aren’t simply pushed out is that the system is nowhere near settled enough to run without them. The judgment is load-bearing precisely because nothing is finished.
The third run looked at ownership. While most of the industry argues about which tools are good and which are hype, control is moving somewhere else, down underneath the tools, to whoever owns the ground the whole thing runs on. The models, the compute, the pipes, the standards nobody thinks about until they break. The Control Layer traced that move as it happens in the open, a handful of players taking the infrastructure while everyone else argues about the interface.
Put those three next to each other and the separate arguments fall into one. The thing on top is changing, the people are changing, the ownership underneath is changing. Three finished pieces of writing, all pointing at the same thing still in motion. An old way of doing media is losing its grip in real time, before a new way has taken hold.
That in-between is where we’re standing right now. We’re past the old order and not yet inside the new one. There’s a word for the gap between one authority ending and the next one taking over, an interregnum, but the word matters far less than the thing it names, and the thing is easy to feel even if you’ve never heard it called that. The rules on paper still describe a world that’s already on its way out. The world that’s arriving is still making up its rules in public.
Here’s what changes in that gap. When a system is settled, keeping things going is somebody’s job. The archive has a keeper. The standard has a body that enforces it. The rights have an owner who protects them. Keeping it all going feels boring and automatic, because the responsibility has somewhere to live. In the in-between, that ownership comes loose. What lasts is no longer whatever the system holds onto by default. What lasts is whatever someone actively chooses to keep, or can’t afford to throw away, or has to rebuild on their own because the big systems let it drop. Keeping things going stops being automatic and turns into a choice that costs something.
That’s the ground the next stretch of writing stands on, and it’s moving. Everything I’m about to lay out is built on sand, and I know it. This is a live shift, not a finished one, and over the next several months of writing through it, the industry is going to move under my feet more than once. You can’t file a final report on a thing that isn’t done. What you can do is name the shape as clearly as it’ll let you, and stay honest when the shape shifts.
So here’s the shape, as clearly as it’ll let me right now. The next run is about persistence, about what survives this gap and what it costs to keep it, and it comes apart into four questions that are already pulling at me.
The first is what we carry forward on purpose. Not everything that survives is chosen, but some of it is, and the choosing is about to become strategic in a way it never had to be when continuity was free. Somebody is going to have to decide what’s worth the storage, the migration, the rights work, the human attention, and the bill.
Then there’s what won’t leave, no matter how much we’d like it to. Every system carries dead weight it can’t shed, rights structures built for objects that don’t exist anymore, distribution deals still shaped like channels and windows, standards that are half preservation and half fossil. Nobody loves the old container. Everyone still needs it. That drag shapes what the next system is even able to imagine.
Less obvious is what falls apart the moment the people who maintained it move on. The hardest thing to preserve isn’t the archive, it’s the knowledge of what the archive was for, and that knowledge lives in people, not files. As the machines become the operators of memory, on time horizons that aren’t human, the quiet question is what decays when the keepers change hands.
Finally, there is what survives only because it stays local. When centralized memory thins out, meaning doesn’t die, it retreats, into regional archives, into specific crafts, into communities small enough to still maintain their own. Some of that persistence is sovereign. Some of it is only available to people who can afford it. The gap between those two is going to matter.
None of these four are settled, and every one of them is going to move while I’m writing it.
Some of this will be smaller and closer to the metal, a single sharp look at one moving part rather than a full argument, but still pointed at the same shift. One is about MoQ, a protocol quietly collapsing the whole path from camera to viewer into one pipe, technical to the bone and still landing on the question of who controls those pipes. Another is about world models, media that arrives with no artifact at all, and what that does to everything we’ve built on the assumption that there’s a file to carry forward. A third is about archives learning to talk to each other directly, preservation rebuilt from the ground up. Smaller pieces, same shift.
That’s the work ahead, and it starts here, in the gap, where nothing is being kept for us automatically anymore and everything worth keeping has quietly become a decision.
A word before you go, to the people who got it this far. If you’ve been reading, forwarding, or arguing back, thank you. And if you’ve paid to keep it going, thank you twice, because there’s something strange and good about watching someone decide a line of thinking is worth paying for while it’s still being worked out in the open. That’s what lets the work continue, and it’s what makes it better. I don’t lose sight of it.
And if you’re new here, this is the place to start. The three series this piece draws a line through, The Inheritance Shift, The Human Layer, and The Control Layer, are worth reading in order, and they set up everything coming next. Subscribe and you’ll get the persistence run as it lands, the smaller technical pieces alongside it, and the occasional correction when the ground moves under all of us. Which it will.