About Engines of Change
Engines of Change is where I map the collision of AI, media, and culture into something actionable. This is not a hype feed. It’s a strategy lens on how infrastructure is shifting, how workflows are being rewired, and how stories are programmed into the systems that now shape our attention.
I’ve spent two decades inside the media stack, from streaming launches and archives to production pipelines and live sports. What I’ve learned is that the real transformation doesn’t happen at the surface. It happens in the layers: in data, in standards, in how creative choices meet technical defaults. Engines of Change is my way of writing those layers out loud, so we can see where they connect and where they break.
Here you’ll find:
System Alerts: short scans on the week’s signals and why they matter.
Deep Cuts: longform essays on fandom, infrastructure, and programmable media.
Sidebars & Notes: fast takes, ongoing conversations, and reference points.
I also use this space to test ideas I bring into boardrooms, industry standards groups, and startup roadmaps. Engines of Change is part publication, part lab. A place to practice making sense of the future before it shows up in production.
About Me
I’m Andy Beach. I work at the intersection of AI, media technology, and storytelling. My background spans CTO roles, startup building, and advising sports leagues, media companies, and creative founders. My work now centers on building momentum, whether operationalizing new tools, connecting people across the stack, and aligning technology with the business models that sustain it.
The through-line is authorship. AI isn’t disrupting media from the outside. It’s amplifying the patterns we already set in motion. The real question is who gets to write the defaults? Engines of Change is where I explore that, alongside a community of people who care about both the systems and the stories.
Why Subscribe
Because you’d rather understand the media future than be blindsided by it. Because you know infrastructure is culture. And because you want a signal that cuts deeper than the hype cycle.
